PARC’s Multi-media Surveys offer comprehensive audience measurement on a national scale for the following media:
1. Daily Newspapers
2. Monthly Magazines
3. Weekly Magazines
6. Cinema Outdoor Lifestyle
7. Computer & Internet
- All governorates of the country, in 3 strata: urban, sub-urban, and rural.
Stratified multi-stage random probability sampling
Combined multiple exposures of the same target group members through different media.
- Personal face-to-face interviews with adults 15 years and over
- Verification on a sub-sample through a back-check procedure.
Our Multi-media surveys help generatePrint media, Television, Radio, Cinema and Outdoor media reports and study audience multi-channel exposure patterns.