PARC is Middle East’s most trusted monitoring service for broadcast TV, radio, print, cinema and outdoor media. Our products and services are invaluable tools for advertising agencies, account planners, media houses, auditors and marketers. We offer the most comprehensive and in-depth coverage in the 13 media markets covering GCC, Pan Arab media, the Pan ArAsian media and Levant media.
PARC monitors a comprehensive list of Television,Radio, Cinema, Newspapers, Magazines, and Billboards across the region using our wide network of 10 fully equipped offices. Our invaluable monitoring archives consisting of actual clips (tvc’s and press scans), monitoring notes, summary notes and transcripts, turning piles of press cuttings, television and radio tapes into clear and concise manageable information.
Our satisfied clients subscribe to our monitoring service:
- To track message delivery
- To compare and measure regional performance of media vehicles
- To get timely alerts for competitions’ creatives
- To fine-tune the targeting of advertising campaigns
- To evaluate agencies’ creative performance
- To improve the effectiveness of campaigning measures
Know more about Advertising Monitoring...