Pan Arab Research Center: Media Research
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PARC conducts many Adhoc Media Research projects mandated by publishers and broadcasters for specific objectives:

  • New publication concept test
  • Refreshed publication concept explanatory research
  • TV program analysis, to detect factors of success ar weakness and propose remedy
  • New TV program concept test
  • Anchors and presenters research to nurture and breed talent and successful professionals
  • Advertising reading and noting tests
  • Editorial analysis to explore style, depth and breadth of coverage, crispiness of stories, and overall effectiveness

A host of methods, research disciplines and techniques are used to explore, investigate, capture and analyze data to provide scientific support to media research requirements.

 

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